Traditional content promotion strategies

Inevitably pose multiple challenges because, like content, they are omnipresent. Since everyone is getting inspiration from others, ultimately, they’re doing the same things and cluttering our social media feeds with the same type of posts. nAs your competition intensifies (like when they start targeting the same audiences, hashtags and keywords as chances of reaching a Digital Marketing Companies in Detroit new, larger audience gets lost amid all the noise. We all feel the pressure to create better content, deliver it faster, and get it in front of more audiences. This is why 90% (my rough estimate; depends on the industry, really) of brands are just sharing content by throwing it left and right, and even spamming your social feeds with no real incentive for you to even click on their link. And rushed-to-production content usually means the promotions strategies will be just as awful.

Add to all this the fact that you might truly not have enough resources to take care of proper promotion. Even a few helping hands among your community can have a real impact (more on that later). By far the top mistake that marketers make when promoting their content is focusing on an audience or network that’s just too broad for their targets.

Most traditional content promotion methods give you this general audience outreach. Unavoidably, you’ll struggle to expand and retain your target audience.

Worse, the latter challenge is also a result of sheer fear. Human nature comes in and dictates that you not to try anything new because you’ll fail. So you end up doing what works “well enough” and missing out on more profitable ventures. Déjà vu fact: This is why content writers tend to keep the format of their top posts throughout their whole strategy. But there’s no long-run sustainability here.

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For these reasons, you need to find new funnel-blasting ways to expose your content to untapped audiences.

Why Content Marketing Should Always Be 20% Creation and 80% Promotion

Paid Content Promotion: A Comparison Of The Different Platforms

How to Build a High-Performance Content Marketing Strategy

3 Content Promotion Strategies You Need to Master

Finding new ways to promote your content doesn’t have to be a chore or burn you out. Instead, here are three creative strategies you can start using today to boost your traffic beyond your existing readers.

1) Niche Community Promotion

Loyal readers are valuable. But you need to find them first. No, not by sending your post out into the Internet wilderness to compete against millions of others. Communities of professionals are a pretty big trend these days. These are curated content communities where industry experts share articles, videos and podcasts they deem as highly valuable for the trade. Find your industry Digital Marketing Companies in San Jose community and you’ve come across your ideal audience. For example, professional marketers like me turn to Zest for high-value marketing-related content. The new tab Chrome extension app supplies a fresh stream of hyper-personalized marketing content that is updated daily with articles, videos and podcasts all submitted by members of the Zest tribe of users. To ensure that the content is worthy of sharing with community members, each piece is evaluated by their own users and artificial intelligence for quality before it is added to the Zest database. If your content makes the cut, it will get its turn as the content of the hour on the Zest content stream.