Media Coverage
There are certain media outlets that consumers trust without question, so any brand mentions in these types of publications can do a lot to help your business' reputation.
Any mention of your brand in external sources shows potential customers that your business is well-known and recognized by trustworthy news sources, giving you lots of credibility.
r example, Ritual Vitamins Digital Marketing Companies in Phoenix includes links to articles from trusted sources like The New York Times, Forbes, and Health Magazine right on their homepage to show that their name is endorsed by these major brands. They even include direct quotes from these articles to show customers just what the media has to say about them:
Social Media Proof
Social media is where social proof runs rampant. Seeing that an account has a lot of followers or high engagement in terms of likes and shares makes us trust it more. After all, if all these people endorse the account, then maybe we should too, right?
You can see a great example Digital Marketing Companies in Nashville of this on HubSpot’s website (also right there on the homepage), where they list numbers on the size of their community across multiple types of networks – including their social media following and membership in related groups: This shows consumers that by becoming a customer, they will be joining a large brand community. There is power in numbers and seeing that HubSpot has millions of social media followers can provide some peace of mind.
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Expert Referrals
Having an industry expert back you up can also help put a new customer’s mind at ease. These experts don’t necessarily have to be well-known, they just have to have some sort of credential – such as being a business owner, author or having a lot of experience in the field.
For example, Quip, an electric toothbrush brand, features quotes from dentists on their website to establish social proof that their teeth-cleaning products are endorsed by medical professionals: