We’re always putting our top effort into the content we create, but what about our content promotion strategies?
As many as 50% of B2B marketers create content to generate brand awareness and interest:
Content created for brand awareness Yet, do you know how many of your website visitors have never heard of you? 🤔Think about this a bit and you’ll realize that you’re always sharing your content within the same or similar networks. Introducing yourself to a new audience requires finding Digital Marketing Companies in Charlotte new networks for distribution. That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. Social media, videos, ads, email lists, getting backlinks, more social media…. Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check. This is the norm because every company wants to get its product on literally every wall – every digital wall that is. But there are three content promotion methods that you may have missed. You can use these promotion strategies to tap into new audiences, not just your existing following.
Yes, these are the only 3 strategies you’ll need to boost traffic to your content from new readers. Tried and tested.
But first, let’s dive into why you should care about content promotion.
Click here to download your free guide right now!
Why Content Promotion Is Key to Content Strategy Success
You’ve probably already experienced the dangers of throwing your content aside after publishing it. You polish a post until it's perfect, complete with well-researched data and unheard-of insights, but you don’t have time to properly share it and you didn’t bother to fully optimize it anyway.
So you end up with just another article in the sea of 4+ million articles written every day. Add in all the news outlets, company blogs, personal blog journals, school articles, online magazines…and this number rises even more to push your content back from the eyeballs you’re looking to win.
Here’s where content promotion comes to the rescue.
Briefly put, for each piece of content you produce you need to spend 80% of your time on promotion, leaving just 20% for the actual writing and content production.
Why all the fuss? Because keeping your content in the limelight for longer will:
Ensure that your content is always being read. This is not only great for your SEO efforts, but it is also satisfying to see the constant interest in something you wrote.
Bring in more traffic. And it doesn’t just stop here. You’re starting to build awareness, bring in recurring visitors, and get more leads.
Drive conversions according to the funnel stage you target with a piece of content. All the way from general awareness to gaining brand advocates.
Help you become a thought leader in your industry. Spreading educational content, in particular, will solve an Digital Marketing Companies in Columbus issue that so many marketers are currently concerned with: being seen as an expert. Consequently, this increases people’s trust in you and your brand. Let me repeat that. Actively promoting your content can strengthen your leader position compared with a brand that’s just keeping information to themselves. Lead to new partnerships. The more people see you as a credible influence driver in your field, the more they will want to collaborate with you.
Create a community. You don’t even have to do the promotion yourself here. I mean, people are sharing videos of blenders crushing iPhones. What better way to get the word out? So let
Land more social shares and keep spreading the word! And who knows, maybe a link too. This is as easy as it sounds. Getting in front of a larger audience will statistically get more people to share your content, further increasing your online visibility. Maybe even taking it outside of the digital realm via word of